You show the ad to lots of people and whoever was already looking replies. It works well when what you sell is searched on Google, the ticket is low and the decision is fast.
You say which companies you want to get into. It reaches the decision-maker.
You don't wait for someone to find you. You define the industry, the size and the job title, and the agent works that list until it puts your salesperson in conversation with the person who signs.
Your target list
Industry: importers and distributors
Size: between 20 and 200 employees
Area: Panama and the Colon Free Zone
Decision-making role: general manager, operations manager or owner
With that, the agent builds the list, cleans it and starts working it. You don't touch an Excel file.
So why not just run ads?
Because they're two different things, and one of them probably won't work for you. We tell you before selling you anything.
You provide the list of companies you want and the agent works them. It works when your market is two hundred specific companies and the decision-maker isn't searching online.
If your customers are two hundred importers, a campaign shows the ad to fifty thousand people to reach twenty. You pay for the whole audience and talk to people who don't buy.
When the campaign wins: mass-market product, low ticket, and people who really search Google for what you sell. If that's your case, run the campaign and save yourself this — we tell you in the assessment at no charge.
Prospecting is the first thing to fall off the calendar. Every day.
Nobody disputes that you need to find new customers. The problem is there's always something more urgent to do.
Your salesperson doesn't prospect
And it's understandable: they're serving the customers they already have. Cold outreach is what they like least and the first thing they put off when the day gets complicated.
Purchased lists don't work
You paid for a database and it turned out outdated, without the decision-maker's title or with emails that bounce. It ended up in a folder nobody opened again.
LinkedIn by hand eats up the day
Search for the company, find the manager, see if they fit, write them something that doesn't sound like a template. That's fifteen minutes per contact. Nobody keeps that up fifty times a day.
Result: your growth depends on referrals coming in, and you don't control that.
A customer miner, not a salesperson.
It does just one thing: find companies that fit your profile, reach the person who decides and get them to agree to a conversation. That's where its job ends.
It doesn't work your current base
This one looks for people who don't know you. If what you want is to reactivate customers who stopped buying from you, that's a different job and we tell you in the assessment.
It doesn't quote or close
It doesn't handle prices or put together proposals. Its goal is the booked meeting or the prospect who raised their hand. From there on it's your salesperson.
It doesn't send spam
It writes differently depending on the company and the role, with a real reason for reaching out. A generic mass message burns your email domain and your LinkedIn account.
From your ideal customer profile to a meeting on the calendar.
Prospecting, sales and your salesperson are three different things.
This is the most expensive confusion in the market: believing an agent replaces the salesperson. It doesn't. It takes away the work no salesperson wants to do.
| Task | Prospecting Agent | Sales Agent | Your salesperson |
|---|---|---|---|
| Finding companies that don't know you | Yes, on Apollo and LinkedIn | No | They should, but don't have the time |
| Reaching the decision-maker | Yes | No | Yes, once there's contact |
| Writing the first cold message | Yes | No | Puts it off |
| Loading the prospect into the CRM | Yes, automatically | Yes | Sometimes, late |
| Booking the meeting | Yes | No | Yes |
| Handling warm inquiries | No | Yes, 24/7 | Yes, if available |
| Answering questions about the service | No | Yes | Yes |
| Putting together and sending the proposal | No | Yes | Yes, more slowly |
| Visiting and negotiating | No | No | Yes |
| Closing the sale | No | No | Yes |
In one sentence: the prospecting agent opens the door, the sales agent serves whoever walks in, and your salesperson closes. See the Sales Agent.
The math, on 1,000 prospects contacted per month.
Reference ranges for B2B cold prospecting. They're not a promise: they depend on your industry and how well defined the profile is. In the assessment we adjust them to your case.
Between 30 and 60 conversations a month with people who today don't know you exist. Without your salesperson writing a single message.
Per month, from those conversations. They're new opportunities entering the funnel every month, not just once.
Compared with the 1,000 to 1,300 dollars a month a junior prospector costs in Panama, who also works eight hours and gets tired.
The question isn't how much it costs, it's how much a meeting with your ideal customer is worth. If your average ticket is several thousand dollars, closing just one a year pays for the service.
Three weeks of work, explained.
The hard part isn't sending emails. It's not ending up in spam and not burning your domain or your LinkedIn account.
We define your ideal customer
Industry, size, area, decision-making role and what signals show that company needs you. A poorly defined profile generates a hundred useless contacts a month.
We connect the sources and prepare sending
Apollo, Apify and LinkedIn depending on your case, plus the technical email setup: a separate sending domain, authentication and gradual warm-up so you don't land in spam.
We write the messages and build the funnel
One per segment, with a real reason for reaching out. And we leave the CRM funnel set up with the stages and the rule for when it's assigned to the salesperson.
If any of these happens to you, it'll help.
It doesn't hand you a list. It hands you someone who already wants to talk.
Finding the company is the easy part, and it's where almost everything sold as prospecting stops. The real work starts when the prospect replies: understanding what they said, replying sensibly, keeping the conversation going for several days and separating the curious from those who really have a need.
Finds and verifies
Cross-checks sources until it builds the list, discards what doesn't fit your profile, confirms the company is active and removes emails that would bounce. From a thousand raw records, about six hundred fifty remain that are worth reaching out to.
Writes and follows up
A first message with a real reason for reaching out, different depending on the company and the role. And up to three follow-ups to anyone who didn't reply, spaced out and with a new angle each time. Most replies come on the second or third attempt, not the first.
Converses
When they reply, the real work begins: answering questions about what you offer, handling the “send me some information,” the “not right now” and the “how much does it cost?”. Several exchanges over days, on whatever channel that person replies — email, professional network or messaging.
Separates and hands off
Of those who engage, some ask out of curiosity and others have a concrete need. The agent tells them apart and only passes you the latter, with a summary of everything discussed. Your salesperson walks in to negotiate, not to explain who you are.
That's where its job ends and your team's begins. The agent doesn't quote, doesn't negotiate price and doesn't close — it hands off the warm conversation and steps back.
No single source is enough in Panama.
The mid-sized company with a corporate presence shows up in international databases. The hardware store, the distributor and the repair shop don't — but they have a business listing with a phone number and hours. That's why several sources are cross-checked and what comes from each one is verified.
Sources that require a license are contracted in your company's name and paid directly to the provider, with no markup from us. In the assessment we define which ones your industry truly needs: it's almost never all of them.
Size up what it would cost at your company.
Adjust how many companies you want to work per month and uncheck what you don't have set up. We show you how far that goes, and where each number comes from.
What you already have running
Whatever you uncheck, we build before starting, and it's added to the setup.
Where that number comes from
How setup is put together
It's an order of magnitude, not a quote or a promise of results. The range depends as much on your offer and your market as on the agent: a clearly differentiated product converts at the high end, an undifferentiated one at the low end. That's evaluated in the assessment.
Data sources that require a license are contracted in your company's name and paid directly to the provider, with no markup from us. Need to handle people who've already written to you interested? That's the Sales Agent.
What people ask before deciding.
How is it different from the Sales Agent?
This one goes out looking for people who don't know you and its goal is to get you the meeting. The Sales Agent serves whoever already came asking: it answers questions about the service, captures the customer's information and sends them a proposal by email. One opens the door, the other serves whoever walks in. They're different services and are contracted separately.
Where does it get the contacts?
From commercial databases like Apollo, web extraction with Apify and LinkedIn, depending on your case. All from legal, verifiable sources. We don't buy databases of dubious origin or use data that exposes you.
Will it burn my email domain?
It's the real risk of cold prospecting, and that's why we set it up separately: we use a sending domain separate from your main one, with authentication and gradual warm-up. That way, if something goes wrong, your corporate email isn't affected.
Does the agent book the meeting on its own?
Yes, when the prospect accepts. It connects to your salesperson's calendar and proposes available times. And if the prospect prefers to talk first, it passes the case to the salesperson with the full conversation.
What if I'm not clear on who I sell to?
We tell you in the assessment. A poorly defined customer profile produces a thousand useless contacts a month, and technology doesn't fix that. If needed, we work on that definition first.
Tell me who you want to sell to and I'll tell you how many there are.
One hour of consulting. We define your ideal customer and figure out how many companies in Panama fit that profile. If the market is too small for cold prospecting, we tell you.
Request the Prospecting Agent
$1,490 today and $249 a month once it goes live, for 300 companies a month. Setup in 15 business days.
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